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This collection brings together bouquets chosen to feel sincere rather than celebratory — gentle, understated arrangements that suit a heartfelt apology. They often feature soft roses, lilies, lisianthus and seasonal blooms in calm tones, and every one is hand-tied in-house by our florists, ready to go straight into a vase.
If you're unsure which design fits the situation, tell us a little about the person and what's happened, and we'll help you choose. You can reach us any time on WhatsApp, by phone or by email before you order.
Yes — same-day delivery is available across much of the UK when you order in time. In London we deliver the same day with our own drivers in three-hour slots through to midnight: standard same-day starts from £8, and an urgent next-slot option from £15. Outside London, same-day applies to orders placed before 15:00 and isn't available on Sundays, with fees from £5.
The exact slots and cost depend on the recipient's postcode and when you order, so everything is confirmed at checkout. We deliver 365 days a year, weekends and holidays included.
Most bouquets in this collection start at around £25.90–£29.90, with larger signature designs reaching roughly £60.90; custom rose arrangements can be higher. The price shown is for the bouquet, and every price on our site includes VAT.
Delivery is listed separately and varies by location and speed — many bouquets come with free shipping, while London same-day courier options start from £8. You can also add a card, chocolates or other gifts, and we'll itemise everything before you pay.
Yes. At checkout you can add a greeting card and we'll print your message exactly as you write it, so you can apologise in your own words. The card is a small paid add-on that sits alongside your bouquet.
Keep in mind that all our orders are anonymous by default — the recipient won't know who sent the flowers unless you sign your name in the card. So do add your name if you want them to know the apology is from you.
We deliver to most areas across the UK, including cities such as London, Manchester, Birmingham, Liverpool, Leeds and Glasgow. Northern Ireland isn't currently covered.
Delivery options are matched automatically to the recipient's postcode, so you'll see the available dates, slots and any fees before paying. In London we use our own drivers for hand-to-hand delivery; elsewhere we send orders with Royal Mail Tracked and other trusted UK couriers.
Before we send your order, we share a photo of the actual hand-tied bouquet so you can check it first. If you'd like a change, just tell us and we'll adjust it before it leaves us.
Our site photos reflect real sizes — usually shown in the Medium option, with measurements given in centimetres. We also stand behind freshness: with proper care the flowers typically last up to 12 days, and care instructions come with every order.
For London orders our driver attempts hand-to-hand delivery within your chosen slot. If the recipient isn't there, the bouquet can be held at our depot for 24 hours and redelivered for £15.
Outside London, couriers follow their usual process. Letterbox bouquets are designed to fit through a standard letterbox, so no one needs to be in to receive them. To avoid a missed delivery, it helps to pick a slot when the recipient is likely to be around, or to send the flowers to their workplace.
Yes. You can place an order from anywhere in the world for delivery within the UK — our checkout and payment system support international orders, and you'll pay in pounds with VAT included.
All we need is the recipient's full UK address and postcode, a delivery date, and your card message. We accept PayPal, Klarna, Apple Pay and Google Pay, along with major cards (Visa, Mastercard, American Express and others) through Shopify Payments, processed through a secure, PCI DSS compliant gateway. The cards shown can vary by region and card issuer.
You can cancel for a full refund within 30 minutes of payment. After that, cancellation may not be possible, because fresh flowers are perishable and our florists may already have started preparing your bouquet.
If anything isn't right when the order arrives, contact us within 30 days with clear photos and your order reference. We review claims within 5 business days and, depending on the situation, can offer a replacement, a full or partial refund, or a refund of the delivery charge.
Yes to both. For London deliveries you can follow your order in real time and receive a delivery confirmation once it's completed; orders sent across the UK by Royal Mail can be tracked, though exact delivery-time alerts can't be guaranteed. You can check status from your account or the MyFlowers app.
If you'd rather speak to someone, our support and phone ordering run round the clock, seven days a week, so you can place or check an apology order at any time on WhatsApp, by phone or email.
Your happiness means everything to MyFlowers!
