When we describe a bouquet as fresh, we refer to blooms cut within the past 48 hours, transported under controlled temperatures, and delivered before their petals have fully opened. Every stem in this category arrives at its recipient still drawing water, with buds ready to unfurl over the following days. Freshness here is not a vague promise but a measurable standard: flowers are inspected on arrival at our facility, graded for hydration and petal integrity, and dispatched only when they meet strict benchmarks. Seasonal availability guides our selection, ensuring each arrangement features blooms at their natural peak rather than forced alternatives flown long distances out of season.
A genuinely fresh arrangement reveals itself through subtle visual cues. Petals appear taut and slightly cool to the touch; stems stand upright without artificial support; leaves retain a healthy sheen free of browning edges. Our florists compose each bouquet with a loose, garden-gathered silhouette that allows air to circulate between blooms, prolonging vitality. Colour palettes lean towards vibrant, unbleached tones—think the honest blush of British-grown peonies or the crisp white of Dutch ranunculus. Textural contrast comes from mixing soft, ruffled heads with firmer focal flowers and wispy accent foliage, creating depth that looks as alive in the vase as it did in the field.
Fresh flowers suit occasions where immediacy and emotional impact matter most. A spontaneous apology, a last-minute birthday surprise, or a same-day thank-you gesture all benefit from blooms that look just-picked rather than preserved or dried. Choose this category when the recipient will display the bouquet in a prominent spot—a hallway console, a dining table, a bedside—and when you want them to witness the natural unfolding of petals over the coming week. Fresh arrangements also work well for hospital visits, new-baby celebrations, or any setting where recipients appreciate the uplifting scent and visual brightness that only newly cut stems provide.
Our supply chain prioritises proximity and speed. British growers in the Home Counties and East Anglia supply seasonal stems during spring and summer; Dutch auction houses provide year-round staples shipped overnight via temperature-controlled freight. Every consignment is met by our quality team, who check moisture levels, stem firmness, and petal condition before releasing flowers to the packing floor. Rejected batches are returned or composted—never passed on to customers. We rotate suppliers regularly, visiting farms and glasshouses to verify growing practices and ensure ethical labour standards. This hands-on approach means the blooms reaching your door have been vetted at every stage.
Protecting freshness during transit requires more than attractive wrapping. Stems travel in water-retaining gel pouches secured at the base, preventing dehydration even on longer UK-wide deliveries. Outer packaging uses sturdy, recyclable cardboard that shields petals from temperature swings and physical knocks. Inside, tissue layers cushion delicate heads without compressing them. Recipients open a parcel that reveals blooms in near-perfect display condition, requiring only a trim of the stems and transfer to a vase. A branded ribbon and a handwritten or AI-generated card complete the presentation, turning a simple delivery into a moment worth photographing.
Every bouquet in this category falls under our five-day freshness guarantee. Should any bloom wilt or discolour within that window, we replace the arrangement at no extra charge. This commitment applies regardless of delivery distance—whether the order travels three hours across London or overnight to Edinburgh. We document each bouquet with a photograph sent to the sender before dispatch, providing visual proof that your flowers left our facility in pristine condition. If concerns arise, our support team responds within 24 hours, typically arranging a replacement delivery for the next available slot.
Recipients who notice detail—those who trim stems at an angle, change vase water daily, and position bouquets away from radiators—will derive the greatest pleasure from this category. Fresh flowers also delight anyone who values the sensory experience of live blooms: the light fragrance of roses in the morning, the gradual opening of lily buds over breakfast, the way natural light catches translucent petals. Consider fresh arrangements for gardeners, design-conscious friends, or anyone recovering from illness who would benefit from the simple cheer of living colour in their room.
Amplify the gesture by adding a complementary item at checkout. A hand-poured soy candle extends the sensory theme once the flowers fade; artisan chocolates offer an immediate indulgence; a ceramic vase ensures the recipient has a worthy vessel ready. For milestone occasions, pair fresh blooms with a bottle of English sparkling wine or a subscription to future deliveries, turning a single bouquet into an ongoing reminder of your thoughtfulness. These additions ship in the same parcel, presented together so the recipient experiences everything as one cohesive, considered gift.
Our flowers typically stay fresh for up to 12 days with proper care. Every bouquet is hand-tied by our florists shortly before it goes out, so it reaches the recipient in its best condition, and each order arrives with care instructions to help it last.
We also back this with a 7-day freshness guarantee: if the flowers don't last as they should, we'll put it right. If you ever have a concern, send us your order reference and a clear photo, and we'll review it and agree the best resolution.
Yes, same-day delivery is available across much of the UK, and the exact options always depend on the recipient's postcode and the time you order.
In London we deliver with our own drivers in three-hour slots running from 09:00 through to midnight, including a standard same-day option and an urgent slot for the soonest available window. Outside London, same-day delivery is possible when you order before 15:00, though it isn't offered on Sundays.
We confirm the available dates and slots for the delivery address at checkout, so you'll see exactly what's possible before you pay.
Delivery cost depends on the recipient's location, the speed you choose and the delivery method, and the final amount is always shown at checkout.
In London, standard same-day delivery is from £8, while an urgent slot for the nearest available window is £15. For addresses outside London, both same-day (ordered before 15:00, excluding Sundays) and next-day delivery start from £5. Some bouquets are also offered with free shipping, which is flagged directly on the product.
Once you enter the delivery postcode, we'll display the available options and their cost, so there are no surprises at the end.
We deliver to most areas across the UK, with one exception: we don't currently cover Northern Ireland.
Delivery options are matched automatically to the recipient's postcode, so when you reach checkout you'll see whether same-day, next-day or a specific slot is available for that address. We deliver 365 days a year, including weekends and bank holidays.
If you're unsure about a particular postcode, enter it at checkout or ask us, and we'll confirm what's possible for that location.
Before dispatch, we send you a photo of the actual hand-tied bouquet our florists have prepared, so you can check it before it reaches the recipient.
If you'd like to adjust anything, let us know and we'll make changes where we can before it leaves us. This approval step is how we keep quality consistent and avoid surprises on the day.
The photo goes to the contact details on your order, and you can follow the delivery status in real time in your account or the app.
Contact us and we'll make it right. We accept quality claims for up to 30 days after delivery, and to review one we'll ask for your order reference, the delivery details and a clear photo of the flowers.
We usually review claims within 5 business days. Depending on the situation, resolutions can include a replacement delivery, a full or partial refund, or a refund of the delivery charge. Refunds to your original payment method typically take 5–10 business days.
The quickest way to start is by email or phone with the photo attached, so we can assess it without delay.
Prices in our fresh flowers range start from around £25.90–£29.90 and reach roughly £60.90 for some of our signature designs, with custom rose bouquets going higher. All prices on the site include VAT.
What you pay depends on the bouquet you choose, its size and any gifts you add. Larger arrangements and higher stem counts cost more, and each product page shows the price for the options you select.
Delivery is charged separately unless a bouquet is marked with free shipping, and the full total is confirmed at checkout.
You can add a greeting card with your own personal message, along with extras such as chocolates, hampers, candles, soft toys and balloons to go with the flowers.
Add-ons are selected while you order and added to your total. Orders are anonymous by default, so the recipient won't know who sent them unless you sign the card message with your name.
Prices vary by item and are shown before you confirm, so you can build the gift around your budget.
Each bouquet comes with care instructions, and following them helps the flowers stay at their best for up to 12 days. The basics are a clean vase, fresh water, a fresh trim on the stems and keeping the arrangement out of direct sunlight, heat and draughts.
Refreshing the water every couple of days and re-trimming the stems makes a real difference to how long they last. Hand-tied bouquets arrive ready to go straight into a vase, so there's little to do on arrival.
If something still goes wrong despite proper care, our freshness guarantee applies, so get in touch and we'll look into it.
You can place an order from anywhere in the world for delivery to a recipient in the UK, as our site and payment system are set up for international orders.
You pay the same way as a UK customer, using your usual card or method, and we deliver to the UK address you provide. Prices are shown in pounds and include VAT.
Enter the recipient's UK address and postcode at checkout, and we'll confirm the available delivery dates and options for that location.
Yes, through our flower subscription you can receive fresh bouquets on a recurring basis, either every 14 days or monthly. You choose the size and style, with options including a classic mix, roses, a mono-bouquet or seasonal flowers.
Subscription sizes start at £25 for Small, £39 for Medium, £49 for Large and £59 for Extra Large, and delivery on a subscription is always free. You can manage everything from your account or the app: pause, skip, reschedule, change the address, size, style or frequency, or cancel.
Changes need to be made at least 4 business days before a delivery, with a longer window during peak periods such as Valentine's Day, Mother's Day and Christmas.
Choose your bouquet, enter the recipient's address, pick a delivery date and time slot, add a card or gift if you'd like, then pay securely to confirm. We hand-assemble the bouquet, send you a photo to approve and deliver it.
We accept PayPal, Klarna, Apple Pay and Google Pay, along with major cards (Visa, Mastercard, American Express and others) through Shopify Payments. Available cards can vary according to your region and card issuer. All prices are displayed with VAT included. Payments run through a PCI DSS compliant gateway with 3D Secure over an encrypted connection, and we don't store your full card details.
If you'd prefer, you can order by phone instead, and our support team is available around the clock by phone, WhatsApp and email.