MyFlowers — modern UK-wide flower delivery:

Founder Igor Podyablonskiy decides to build a modern flower-delivery service in the UK. He moves to London and spends a year preparing: building the team, setting up production and developing the range and digital platform.

MyFlowers goes live in London. The first orders — and first happy customers — become the starting point for scaling the business.

We roll out nationwide delivery through leading postal partners, making our bouquets available to almost everyone across the UK.

We launch our flower subscription, so customers can receive fresh bouquets on a regular schedule without reordering each time.

We move to a larger space. Expanded production and a growing team let us handle more orders and raise service quality.

We launch the MyFlowers app, making ordering even faster and easier for thousands of customers.

After several years of investment and rapid growth, the UK business reaches operational profitability, confirming the model works.

MyFlowers passes a major milestone — over 1,000 orders a day — becoming one of the fastest-growing online flower services in the UK.

We expand the range and launch gift Hampers, growing into a service for sending not just flowers but complete gifts.

We begin building our own network of partner florists across the UK to make delivery even faster and widen our reach.